Relax & Celebrate with us!

Flavors and Fragrances

The Way Forward™

“Flavor-full” Relaxation News to Get Excited About

“The hard seltzer category has staying power but it is stabilizing & evolving. That means brand competition is on!” says Kathy Oglesby, VP of Blue California Flavors & Fragrances.

Schedule a Call

Better-for-you drinks are here to stay.

See what else Hard Seltzer consumers drink:

  • Hard coffee and tea
  • Hard kombucha
  • RTD Cocktails
  • RTD Mocktails
  • Flavored Lo/No Beers
  • Lo/No Alcohol spirit
Headlines are full of dismay as the Hard Seltzer market growth slows.

But its meteoric growth since 2017 could not last forever. We’re focusing on the growing trend for craft hard seltzers and better for you cocktails and mocktails with malt, white and brown spirits.


Say Hello to SensegenTM

Blue California Flavors & Fragrances will adopt a new brand focus inspired by our current and future commitments to provide natural and sustainable creations for flavors & fragrances.

We have Nature down to a science!


Interested in our flavors? Let’s get tasting.

    Blue California and its affiliates may use your contact information to keep you informed of its products and services by email or phone. You can withdraw your marketing consent at any time by clicking the unsubscribe link in such email. More information may be found in our Privacy Policy. By submitting this form, you acknowledge that you have read and understood our Privacy Policy.
  • This field is for validation purposes and should be left unchanged.