Blue California Unveils Natural Destination Flavors Collection 2021 for Hard Seltzer
Hard seltzer brands can now explore new, true-to-fruit, clean natural flavors with Blue California’s Destination Flavors Collection 2021 in their ready-to-drink (RTD) alcoholic beverages.
Inspired by favorite globetrotting getaways, spanning from Spain to Thailand to Aruba, the Destination Flavors Collection captivates consumer taste buds within an arm’s reach of a dream vacation.
| Flavor | Destination | Flavor Profile |
| Catalan Crush | Barcelona, Spain | Fragrant, succulent peaches |
| Arctic Gem | St. Petersburg, Russia | Ripe, shimmering fresh raspberries |
| Pacific Blossom | Tokyo, Japan | Sweet, tart cherry |
| Caipirinha Cool | São Paulo, Brazil | Natural, refreshing limeade |
| Thai Treat | Bangkok, Thailand | Aromatic, succulent mango |
| Aruba Ariba | The Caribbean | Tangy, sweet, juicy tropical blend |
| Aztec Adventure | Mexico City, Mexico | Mouth-watering prickly pear |
| California Dreamin’ | San Diego, California | Zesty, aromatic citrus |
The collection is uniquely designed to support further innovation across customer product lines. Brands can conveniently mix and match flavors, producing more than 50 unique, mouth-watering flavor combinations that resonate with consumers.
Each Destination Flavor is developed using our pure, captive ingredients to deliver true-to-fruit, aromatic profiles product developers can feel good about in their beverage creations.
Clean-label RTD alcoholic beverages put product developers to the test because low sweetness products are quite challenging to develop. But we make it easy by providing flavors paired with taste modulation technology developed by our collaborator SweeGen.
The lower sugar content and calories drive consumer demand for the hard seltzer category. Consumers increasingly recognize it as a better-for-you alternative because it is refreshing, light, and low in calories.
For the health-conscious consumer lifestyle, these Destination Flavors meet the market demand for improved taste, wider choices and simple ingredients.
Hard seltzers are the fastest-growing product in the RTD alcoholic beverage category, globally reporting a value at $.4.4 billion in 2019. The product category is expected to grow at a CAGR of 16.6% from 2020 to 2027, reaching USD 14.51 billion by 2027.