Rancho Santa Margarita, Calif.,
23:01 PM

Blue California Unveils Natural Destination Flavors Collection 2021 for Hard Seltzer

Brewbound eblast

Hard seltzer brands can now explore new, true-to-fruit, clean natural flavors with Blue California’s Destination Flavors Collection 2021 in their ready-to-drink (RTD) alcoholic beverages.

Inspired by favorite globetrotting getaways, spanning from Spain to Thailand to Aruba, the Destination Flavors Collection captivates consumer taste buds within an arm’s reach of a dream vacation.

Flavor Destination Flavor Profile
Catalan Crush Barcelona, SpainFragrant, succulent peaches
Arctic GemSt. Petersburg, RussiaRipe, shimmering fresh raspberries
Pacific BlossomTokyo, JapanSweet, tart cherry
Caipirinha CoolSão Paulo, BrazilNatural, refreshing limeade
Thai TreatBangkok, ThailandAromatic, succulent mango
Aruba AribaThe CaribbeanTangy, sweet, juicy tropical blend
Aztec AdventureMexico City, MexicoMouth-watering prickly pear
California Dreamin’San Diego, California

Zesty, aromatic citrus

The collection is uniquely designed to support further innovation across customer product lines. Brands can conveniently mix and match flavors, producing more than 50 unique, mouth-watering flavor combinations that resonate with consumers.

Each Destination Flavor is developed using our pure, captive ingredients to deliver true-to-fruit, aromatic profiles product developers can feel good about in their beverage creations.

Clean-label RTD alcoholic beverages put product developers to the test because low sweetness products are quite challenging to develop. But we make it easy by providing flavors paired with taste modulation technology developed by our collaborator SweeGen.
Head of Flavors & Fragrances at Blue California, Kathy Oglesby.

The lower sugar content and calories drive consumer demand for the hard seltzer category. Consumers increasingly recognize it as a better-for-you alternative because it is refreshing, light, and low in calories.

For the health-conscious consumer lifestyle, these Destination Flavors meet the market demand for improved taste, wider choices and simple ingredients.
Head of Flavors & Fragrances at Blue California, Kathy Oglesby

Hard seltzers are the fastest-growing product in the RTD alcoholic beverage category, globally reporting a value at $.4.4 billion in 2019. The product category is expected to grow at a CAGR of 16.6% from 2020 to 2027, reaching USD 14.51 billion by 2027.