Healthy Aging is Redefining Wellness
As populations age, health-minded consumers are looking for more than just daily multivitamins – they want targeted solutions that support healthspan, resilience, and cognitive vitality. Today, up to 60% of consumers across key markets say “healthy aging” is a “top” or “very important” priority, encompassing everything from cognitive function to independence and energy longevity
The healthy aging supplement market is experiencing robust growth, projected to expand from $1.53billion in 2024 to $2.2billion by 2029 at a 7.5% CAGR. Meanwhile, the broader longevity market, which includes preventative and performance-enhancing solutions, is expected to surge from approximately $21billion in 2024 to $63billion by 2035, growing at over 10% annually
Consumers increasingly value ingredients that go beyond “just vitamins,” expecting products with clinically researched antioxidant protection, mitochondrial support, cellular health, and cognitive longevity.

